Development of the design of new business cards and representative badges, revision of the existing design, design of the general style
Creation of a harmonious office style of the company, taking into account corporate canons, psychotypes of employees, geographic location, lighting, etc.
Design and layout of advertising booklets, flyers, information brochures like 'accordion', copywriting (selling and inviting text)
Production of a full cycle of logo creation from scratch or adaptation of an existing logo to new trends and perceptions
Creation of layouts of signs and showcases, taking into account materials, corporate identity and recommendations of the administration of your region
Creation and design of technical documentation, user manuals, text guides, survey brochures, advertising brochures, etc.
Creation and design of layouts of billboards, cityboards, billboards, pillars, pillars, advertising banners, pedestals. Development and installation of illuminated advertising on sidewalks
Creation and design of branding layouts for branded products: stationery, lighters, gadgets, packaging materials, etc.
Creation and design of layouts for branding of branded clothing and accessories: T-shirts, bags, shoes, backpacks, phone cases, etc.
Before we learn how to make a brand book and talk about the principles of brand identification, let's discuss what it is and why you need one.
A brand book (also known as a brand guide, visual identity guide, brand guide, style guide, corporate identity, or brand toolkit) is an official corporate document that explains brand identity and represents brand standards. Some brand books focus solely on the design aspect, while others include company overviews and communication guidelines.
Самое главное – оценить необходимость такого руководства в вашей компании и решить, какие аспекты должны быть включены.
When you don't have rules, every designer and every marketer will present their ideas however they see fit.
They will express their personality rather than represent the brand's personality. There is nothing wrong with diversity, but there is a time when dissimilarity can be too detrimental. The opposite of design styles and communication approaches will make the brand look sloppy. It will also lead to a misunderstanding of the brand and a decrease in brand awareness.
A brand guide can be especially helpful for new hires. It can act as a new orientation for employees. Reading the manual will help them get used to the brand rules much faster than trial and error. It's more professional.
It is important to have balanced recommendations. You don't want them to be too strict and get in the way of creativity, but at the same time, you don't want them to be too loose and useless.
The brand identity book should be a collaborative product of the team. Managers, designers, and copywriters should be equally involved. If a company has a branding department, that's great. But the project needs to be coordinated by someone who helps shape the brand's personality, who has the power to make decisions and impose on them.
All brand guidance is meaningless if employees don't know or respect it.
It should become the norm for new hires to be informed about the brand and asked to read the brand book. We can control the entire process of creating a brand book from A to Z and implement the philosophy of leadership in your company.